Branding and website
Ultimate Wedding Magazine launched in 2011 and rebranded to Ultimate Wedding Digital in January 2017. The rebrand was to reinforce the digital format and push the innovative digital products which the brand has available for UK and US markets.
The brand colours have stayed similar since the creation of the company with a muted turquoise and grey palette. I created the website on WordPress with a theme built by Visual Composer. The website was designed to be simple, clean and neutral with a strong focus on the editorial content.
One of the main products is the interactive digital magazine. This is one-of-a-kind in the wedding industry with video content, interactive features and more. The magazine is available on the website and also an app. To represent the magazine in digital assets, I created an engagement ring with a play button – indicating the interactive nature.
Being a digital brand, there is not much of a need for printed content. I created branded business cards with relevant imagery to support the brand in the physical world. This also spreads across to other printed marketing materials.