Joining Bloom and Blossom in 2019, I joined prior to a complete rebrand of the business by an award-winning international creative agency. With the products split between the premium range and licensed children’s range, I was responsible for taking the design ethos of the premium range and replicating it for the licensed children’s range. Working with two different licensors in the UK and USA, I created a design which sits comfortably alongside our premium range of products.

Later in 2024, our licence range was discontinued with the launch of our brand new baby range. I was tasked with creating this packaging design from scratch, whilst keeping the design cues from our main wellness and body care collections. Taking inspiration from modern trends, this collection features a ombre style baby blue with white. Compared to other baby brands on the shelf, this stands out being on-trend.